Branding Guide
Primary
Follow the brand guidelines for consistent brand communication.
The Timerack logo is designed to be simple, elegant, and uncomplicated. The nature of elements in the logo should not be modified or transformed in any way. The logo should not be stretched and should be resized proportionally so that is legible at all times.


Monocolor
We love colors, but we can do without them.
The colored logo should be used predominantly. If there is no technical possibility or if it is not in accordance with the concept of use, our logo is recognizable and works safely in one color as well.


The icon
A simplified version of the logo.
Considering all the different places where our company should place the logo, it is impossible to use the same, original version for each application. In these cases, we use a simplified variation of the logo which still remaining consistent enough with the original Timerack logo.




Minimum size
Make sure you follow the minimum size guidelines.
Establishing a minimum size ensures that the impact and legibilit of the Timerack logo is not compromised in application.


Clearspace
Always maintain the required clear space around the logo.
The blue area indicates clear space. It must be kept free of all other graphical and visual elements. The clear space should be maintained as the logo is proportionally enlarged or reduced in size.


