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The Future of Gig Work: How Staffing Agencies Can Adapt

By Trevor Sheffield

June 20, 2023

Has your staffing model adapted to the gig economy? The gig economy is rapidly changing the job market and drastically transforming how people work. But the rise of gig workers has created new obstacles and new opportunities for many staffing agencies. As the landscape of gig work continues to change, staffing professionals must adapt their strategies to effectively navigate this shifting paradigm.

Learn more about the future of gig work and how your staffing agency can stay ahead of the curve to thrive in this evolving landscape, attract top talent, and meet the changing demands of clients and gig workers.

The Changing Landscape of Gig Work & Your Staffing Model

What is a gig worker? A gig worker is someone who engages in temporary or freelance work, often on a project-by-project basis. Instead of operating as regular full-time employees, these workers are independent contractors who offer their time and services to a variety of companies and organizations.

In recent years, the gig economy has experienced significant growth, with 36% or 57.3M workers in the US participating in the gig economy in 2023. From technological advancements, changing work preferences, and the desire for more flexibility and autonomy, this shift is driven by various factors, and it’s not expected to shift anytime soon.

Embracing Automation and AI Tools for Your Staffing Model

Staffing agencies should already be taking full advantage of the technological developments like automation and artificial intelligence (AI) that are transforming the recruitment sector. By utilizing the AI-driven tools, agencies can streamline processes, automate tedious jobs, and even gather valuable insights into their hiring strategy and throughout the hiring process.

Resume Screening and Candidate Matching

Agencies can also use AI algorithms to make candidate screening more efficient, quickly analyzing resumes, easily identifying key skills, and effortlessly matching candidates to job requirements. This can help streamline the initial screening process and ensure that only the most qualified candidates are considered. Additionally, by reducing manual effort and human bias, agencies can save time and increase the accuracy of candidate selection.

Interview Automation and Assessment

Automating applicant evaluations by selecting the best candidates based on their qualifications, character attributes, and cultural fit is another benefit of AI-powered interview and assessment systems. Video conferencing platforms can then be used to conduct virtual interviews, and AI algorithms can assist in analyzing facial expressions, speech patterns, and responses to provide unbiased judgments. Similar to resume screening, this saves time and money by allowing agencies to focus on finding the top candidates.

Predictive Analytics for Hiring Trends & Staffing Models

Harnessing the power of predictive analytics can even help your staffing agency better anticipate hiring trends and market demands. Utilizing AI algorithms to analyze historical data, industry trends, and economic indicators can provide your team with insights into future talent needs. This enables agencies to proactively adjust their strategies, establish more robust talent pipelines, and stay ahead of their clients’ evolving demands.

Leveraging Social Media for Promotion and Outreach

Social media has become a powerful tool for staffing agencies to promote their brand, reach new clients, and engage with gig workers. By leveraging social media effectively, agencies can expand their network, attract top talent, and establish their staffing agency as a thought leader in the gig economy landscape.

Building an Engaging Online Presence

By creating and sharing engaging content, including blog posts, industry insights, and success stories, staffing agencies can establish themselves as trusted experts in the field. Providing valuable information and resources helps attract a following of gig workers looking for new roles and employers looking for a trusted partner.

Engaging with Gig Workers

Active engagement with gig workers on social media platforms builds rapport and nurtures relationships. Responding to comments, direct messages, and sharing relevant content helps address questions, concerns, and foster loyalty. This engagement fosters loyalty and encourages gig workers to consider your agency for their future assignments.

Improving Hiring Strategy with Mobile-Friendly Approach

As the gig economy continues to evolve, staffing agencies must adapt their hiring strategy to meet the needs and preferences of gig workers. Considering that gig workers often rely heavily on their smartphones for job searching and communication, one crucial aspect is optimizing the process for mobile devices.

Mobile-Friendly Job Applications & Your Staffing Model

With the increasing reliance on mobile devices, staffing agencies must optimize their applications for mobile platforms. This enables gig workers to easily search for job opportunities, submit applications, and communicate with agencies using their smartphones or tablets. Providing a seamless mobile experience can significantly improve application completion rates and attract more qualified candidates.

Text Messaging and Push Notifications

Utilizing SMS and push notifications can enhance communication with gig workers throughout the hiring process. Agencies can send updates, reminders, and important information directly to the candidate’s mobile device. This real-time communication keeps gig workers engaged and informed and improves the overall candidate experience.

Mobile Onboarding and Time Tracking

Staffing agencies can utilize mobile apps to upload and share new hire paperwork, training modules, and time tracking. Mobile onboarding streamlines the administrative process and allows gig workers to complete necessary tasks conveniently from their devices wherever they are, eliminating the need for in-person meetings, mundane paperwork, and tedious manual processes.


As gig work continues to evolve, staffing professionals must adapt their strategies to attract top talent, satisfy client needs, and drive growth. By embracing digital transformation, leveraging automation and AI tools, and adopting mobile-friendly strategies, your agency can adapt to the changing workplace landscape and thrive in the gig economy.



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