5 Marketing Strategies That Can Grow Your Staffing Agency
By Adam Day
August 30, 2021
The most important thing our readers should know about staffing agencies is that there are a lot of them. Currently, there are more than 20,000 staffing and recruiting companies in the country., bringing in more than $140 billion per year in revenue.
Furthermore, approximately 85% of companies in the staffing industry operate on a contract or temporary basis.
So when it comes to marketing, the most important thing any staffing agency’s marketing team can do is to make sure that their firm stands out from the rest.
There are many strategies they can follow to fulfill this goal, from social media marketing for staffing companies to content marketing, client referrals, and more.
In this blog, we’ll go into a bit more detail on five of the best ones your marketing team can work on to ensure that your staffing agency becomes popular in no time. So without further ado, let’s get started.
1. Market Positioning
Before your staffing agency can really start to carve out its own marketing strategy, it’s important to first define your position within the market.
To start with, you’ll need to understand how your service compares or differs from that of your competitors. What services can you offer that nobody else does? Are you using a particular form of staffing agency software that will set you apart from the rest?
Next up, it’s a good idea to define the sort of clients you’d ideally like to start working with. If you’re going to be targeting a specific niche in the market, now’s the time to seek out the businesses you might be able to offer your services to.
Once you’ve established these initial ideas, your marketing team can start to work on some corporate messaging that defines your brand and what your staffing agency stands for.
2. Update Your Website
When it comes to staffing agency marketing materials, it’s all about creating a great first impression.
Given that the average user typically spends less than 15 seconds on a website, as a staffing agency, you must make this short time count.
These days, half of the job is to make sure a user lands on your website in the first place. In order to ensure the right people are visiting your website, you’ll need to increase its visibility on search engines.
According to research, users are 10 times more likely to click on a number-one-ranked organic Google search result than one that ranks tenth.
Therefore, you’ll need to follow SEO best practices to bump your website higher up the Google search list, starting with an SEO audit, which you can contract most digital PR agencies to carry out for you.
Besides being optimized for SEO, it’s also important to make sure your website copy is both creative and punchy in order to draw in prospective clients using as few words as possible.
Also high on your priority list should be UX, ensuring your website is easy to navigate and engages the user at all stages. We recommend you include case studies from any previous clients and turn some of your best results into eye-catching data points that can light up the page.
3. Social Media Marketing
Arguably the most important aspect of digital marketing these days is perfecting your social media presence.
It’s incredible how much difference a solid social media strategy can make to marketing a business, but herein lies the key: strategy. In order to successfully use social media as a marketing tool, staffing agencies must carefully think out how they are going to go about it.
The first step to planning your social content strategy is to know your audience. Who follows you? What age demographic do they belong to? Where are they located? At what times do they tend to engage with your posts?
With this information under your belt, you can start to create targeted social media ads and track their results, which you can then incorporate into your strategy. Part of your social strategy should also include your publishing frequency once you’ve worked out when are the best times to post.
You’ll also be able to optimize your social accounts for SEO to help boost your domain ranking, as mentioned above.
Next up, get creative with the content you’re posting. Make sure you don’t limit yourself just to text and images but explore video options, GIFs, and emojis as well. You’ll also want to think about the platforms you’re operating as different ones will attract different audiences: Facebook audiences can differ enormously from TikTok audiences, for example.
And finally, once you’ve garnered an audience, don’t forget to engage with them in order to build a relationship. Respond to their comments, ask questions via polls, and take their opinions into account.
4. Content Marketing
Next on the list of marketing strategies for staffing agencies is content marketing.
We all know that content is king, but according to research, 91% of marketers grew their organic web traffic by spending as little as six hours per week on content marketing.
Publishing SEO-optimized content around your market niche or op-eds based on thought leadership about the staffing industry itself is a great way to drive organic traffic to your website and therefore improve your domain ranking position.
However, remember that Google is too smart to reward poor quality content with a high search ranking, so ensure the content you’re creating or writing is well-written, digestible, and engaging.
For the staffing industry, in particular, it’s a good idea to build up a bank of job-specific content in easy-to-follow formats such as FAQs, “how-to” guides, and listicles. You could also pull some social media metrics or client data and create content based on these ideas.
Another top tip is to design your content so that it’s easy to share on social media. You can do this via pull quotes, subheadings, and meta descriptions.
And remember, there’s so much content out there these days, the most important thing to focus on is making sure yours stands out from the rest.
5. Client Referrals
Last but not least, and perhaps the oldest marketing trick in the book, are client referrals. When it comes to spreading the word about your staffing agency, there’s nothing more powerful than word of mouth.
If a client is impressed by the work you do, have them recommend your services and refer you to a new potential customer.
You can support this scheme by offering incentives — financial or otherwise — to existing clients who refer your services to their peers.
So there you have it — our most important staffing agency marketing materials. But when it comes to marketing strategies, there’s no golden rule or “quick fix” solution.
The most important thing to remember is to have a carefully planned, thoughtful strategy that combines a mixture of the elements we mentioned. But ultimately, focus on the execution.